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The Tiktok social network continues to gain popularity around the world, maintaining its attractiveness as an advertising platform not only among marketers, but also ordinary arbitrageurs. We offer you to get acquainted with the vertical trends in TikTok for this year.
Curiously, with the advent of Tiktak, users began to watch less TV, as evidenced by a recent study that the company collected on its users in the United States, Canada and Europe. 35% of the surveyed users admitted that they began to watch less TV or completely abandoned it, replacing it with tiktoks. Another 45% of users admitted that they began to spend less time on dating apps, preferring TT
46% of the surveyed users admitted that watching videos in TT absorbs attention so much that it is difficult for them to be distracted by external factors. And this level of engagement attracts more and more advertisers to the platform.
Catch a cheat sheet with trends and keywords in TikTok, which will help to better prepare an advertising campaign, as well as a selection of 5 verticals that can be launched in TT today.
One of the main features of TikTok is a young audience. Most of the platform’s users are between the ages of 16 and 24, and this should be taken into account when choosing products for advertising. In addition, TT is still dominated by women, more than 60% of users on the platform are representatives of the fair sex.
TikTok is a great platform for advertising, but for a successful campaign it is necessary to take into account many features of the platform. Pay attention to trending industries, choose your target audience, and use interactive formats.
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