Trends in TikTok advertising in 2023: a comprehensive guide

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🌰 TOP 5 verticals for advertising trends in Tik Tok (TT) in 2023.


The Tiktok social network continues to gain popularity around the world, maintaining its attractiveness as an advertising platform not only among marketers, but also ordinary arbitrageurs. We offer you to get acquainted with the vertical trends in TikTok for this year.

Curiously, with the advent of Tiktak, users began to watch less TV, as evidenced by a recent study that the company collected on its users in the United States, Canada and Europe. 35% of the surveyed users admitted that they began to watch less TV or completely abandoned it, replacing it with tiktoks. Another 45% of users admitted that they began to spend less time on dating apps, preferring TT

Trends in TikTok advertising in 2023: a comprehensive guide

46% of the surveyed users admitted that watching videos in TT absorbs attention so much that it is difficult for them to be distracted by external factors. And this level of engagement attracts more and more advertisers to the platform.

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Top 5 verticals for advertising in TikTok

Catch a cheat sheet with trends and keywords in TikTok, which will help to better prepare an advertising campaign, as well as a selection of 5 verticals that can be launched in TT today.

  • Beauty products. Creams, vitamins, cosmetics, beauty accessories, everything that will help your audience stay healthy and beautiful). TT users pay special attention to health, and the “healthy lifestyle” trend has been in the top for more than a year.
  • Sports and fitness. In the continuation of a healthy lifestyle, fit has not disappeared anywhere.vertical. Sports goods, sports equipment, home workouts, diaries of nutrition and healthy habits — any opportunities to take care of your health at home will be popular this year.
  • Clothes and shoes. Imitating influencers, dressing up as favorite characters from TV series and talk shows, collecting celebrity bows – will never go out of fashion. The trend to imitation has so filled the world of buyers that many stores began to glue the marks “this look is in TikTok”
  • Entertainment and games. Mobile games and applications with entertainment content may not occupy a leading position in TT, but they still retain the interest of users. The ability to use interactive advertising increases the interest of users in the application.
  • Travel vertical. Hotels, flights, tickets, bookings, etc. The keyword “Book” has more than 27 million views on the platform. All over the world, users continue to plan vacations, honeymoons and themed trips, and TT offers its own platform to reach the target audience.
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One of the main features of TikTok is a young audience. Most of the platform’s users are between the ages of 16 and 24, and this should be taken into account when choosing products for advertising. In addition, TT is still dominated by women, more than 60% of users on the platform are representatives of the fair sex.

TikTok is a great platform for advertising, but for a successful campaign it is necessary to take into account many features of the platform. Pay attention to trending industries, choose your target audience, and use interactive formats.

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